My name is
IRON MIKE STEADMAN
Founder, Coach, USNA ‘10
I’m a Marine Corps Veteran turned Writer, Coach, and Category Whisperer. I work with MisFits—Military Veteran Founders and CEOs—who don’t ask for a seat at the table because they’re too busy building their own.
As seen in
I don't have an Ivy League MBA, I never went through a coaching certification program, and I'm not a product marketing guru; I'm a MisFit. I read 500+ business books and spent over $100,000.00 on coaching so you don't have to. I even wrote my own book.
My mission
Lift As I Climb
MisFits Don’t Ask for a Seat—They Build Their Own
Too many Military Veteran Founders are stuck playing COO instead of CEO, drowning in the day-to-day grind. They’re caught up in putting out fires, managing tasks, and juggling details—losing sight of the bigger mission.
Here’s the deal: you didn’t start this to stay stuck in the weeds. You started it to lead, to build something bigger, and to make your mark. But leading takes clarity, focus, and discipline—and that’s where a coach comes in.
A coach helps you get out of the grind and into the driver’s seat. They bring:
- Clarity to cut through the noise and focus on what really matters.
- Intention to make sure every move you make moves the needle.
- Discipline to execute like a true leader, not just a manager.
I’m a Marine Corps Veteran who’s been in the trenches, built my own table, and helped founders like you step up and own their role as leaders. Coaching isn’t about doing more—it’s about doing what matters most and building something that lasts.
It’s time to stop grinding and start leading.
How I Can Best Support You
I provide a variety of tailored one-on-one and group coaching packages, along with books, tools, and other resources, that help you set priorities, drive revenue, and become an effective executive. Full Disclaimer: working with me is not for the faint of heart, but if you have thick skin, a strong work ethic, and a growth mindset, together we can move mountains.
Past clients
Testimonial
What are people saying
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Co-Founder, Cascade Centennial
“I first reached out to Mike for a website for my real estate development start-up, instead I got a coach dedicated to understanding the needs of me and my business and communicating a methodical and practical approach to success. We would not be where we are today without his guidance. Strong recommend!”
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Founder of TORCH Warriorwear
“Working with Mike has been a transformative experience for my entrepreneurial journey. His insights, guidance, and personalized strategies have empowered me to navigate unique challenges outside of my military career, set clear goals, and unlock untapped potential within my brand. With his unwavering support, I've gained a renewed sense of direction and the tools to drive my business forward and even won a $50,000 grant with Veteran Shark Tank. I'm truly grateful for the positive impact Mike has made on this ever evolving path.”
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Owner of Brick City Pets
With Mike's unwavering support, I've successfully laid the groundwork to reclaim my time, transitioning from working 'in' my business to leading it. I've transformed from using a mere tagline to crafting a dog whistle. Mike's insights have helped me pinpoint my ideal customer and refine my strategies to attract them. Most importantly, he's shown me the way to balance business success with personal well-being. I wholeheartedly endorse "Iron" Mike Steadman to anyone seeking not just a business coach but a trusted partner in their journey to professional and personal growth. Mike has been instrumental in my progress, and I'm excited about what the future holds for Brick City Pets under his guidance.
Black Veteran Entrepreneur
Check out Alana Abernethy’s and my first book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness.”
Black Veteran Entrepreneur gives a voice and entrepreneurial roadmap to BVEs across the country. Read it, implement it, and more importantly pass it along—what’s the point of making it to the mountaintop if you’re the only one up there?
If you want to go fast go alone, if you want to go far, go together